U.S. company's pricing goes head-to-head with foreign and knock-off competitors

ROCHESTER, NEW YORK -- After only four months under the management of new owner Brinkman International Group, Inc., Davenport Machine, Inc. announced today a significant price reduction affecting over 3,000 parts, attachments, and machine tool products. The price reduction is a key manifestation of the new ownership's promise of introducing "the New Davenport," with renewed focus on customer satisfaction, improved quality and pricing, and heightened competition against foreign markets and domestic knock-off parts manufacturers.

"These reductions make Davenport competitive in today's marketplace," said Bob Brinkman, owner and CEO, Davenport Machine, Inc. "In just four months of reorganization, we've proved that high quality machine tools and replacement parts can be manufactured in America at competitive prices."

The company began new marketing initiatives and internal restructuring earlier this year, launching a number of new programs and efforts under the restructuring slogan, "Come back to the new Davenport" -- an invitation to previous customers of the century-old business to return to Davenport for all of their screw machine parts, attachments and new machine purchases, as well as a promise of the strengthening of the traditional values of high quality parts, personal service, and innovation, the traits that had been associated with Davenport for decades.

Across-the board Changes
The company's authorized price list reflects changes to over 3,000 parts related to the repair and maintenance of global installations of Davenport's five-spindle automatic screw machines including Davenport's Servo B and Model B.

"The price reduction isn't the result of any single change," said Brinkman. "It was made possible thanks to the full range of improvements we've made through the course of our revitalization, but more importantly to the renewed loyalty of our existing, returning, and new customers."

Brinkman specifically attributes the price reductions to:
 

• Process re-engineering resulting in renewed quality, and production efficiencies, including reduced cycle times and dimensionally enhanced parts
   
• Growing customer reluctance to use knock-off replacement parts, in favor of genuine parts made by the original manufacturer of their Davenport machines
   
• Increased order volumes, from customers who have "Come back to the new Davenport"

Competitive price quotes are available through customers' local distributors of Davenport screw machine products, or can be acquired directly from Davenport through one of its sales representatives.

More to come
Brinkman said that the current price reductions are just the first element of the changes customers can expect. "We're committed to weeding out knock-off producers of Davenport OEM parts, and we are in the process of re-engineering all of our parts to improve tolerances, quality and at the same time reduce manufacturing costs." he said. The continued examination and improvement of production efficiencies opens the door to further possible cost reductions in the future, especially with increased volumes of parts from returning customers.

About Davenport
Davenport Machine, Inc., headquartered in Rochester, NY, became part of the Brinkman International Group in March of 2003. The company is in full production of genuine OEM parts, attachments and new machines made available through national distributors or directly from Davenport. Customers can call Champion Screw Machine at 1-800-727-2763 for OEM Davenport Replacement Parts & Tooling.